saihanlinn's (စိုင်းဟန်လင်း) Note

Myanmar has endured decades of challenges, from political instability to ongoing civil wars. The 2021 military coup marked a new era of economic turmoil, exacerbating the already difficult circumstances. Today, small businesses in Myanmar face an unprecedented landscape—skyrocketing logistics costs, inflation on basic essentials, and a lack of security. Yet, despite these challenges, entrepreneurs continue to demonstrate remarkable resilience and adaptability. In this post, I’ll share some personal examples and strategies to help businesses adapt and thrive in such tough times. Top Challenges Facing Small Businesses in Myanmar Unstable Logistics and Supply Chains  Myanmar’s internal conflict has made travel and transport difficult, with parts of the country deemed unsafe. Logistics costs have surged, putting immense strain on business operations. Delayed deliveries and spoiled goods are now common challenges. Skyrocketing Costs of Essentials  Inflation is driving up the cost o...

What do a cozy café in Myanmar and a futuristic truck from Tesla have in common?  Uniqueness . Both transformed their products into  viral sensations  by embracing Seth Godin’s  Purple Cow theory , which emphasizes the importance of being remarkable in a world full of sameness. Café Salween: Turning a Historic Dish into a Viral Sensation In the heart of Myanmar,  Café Salween  has captured the attention of food lovers and travelers alike. The café’s  King's Gooseberry & Pork Curry  is more than just a dish; it's a  cultural experience . This royal delicacy, once favored by  King Mindon , doesn’t just fill your stomach—it tells a  story . By reviving this historical gem, Café Salween created an unforgettable dining experience that went viral. With 35 conversations sparked and 122 shares, the café proved that storytelling can elevate marketing to new heights. For anyone seeking unique culinary experiences,  Café Salween deliv...

  “Just a quick reality check—some companies are still relying on outdated marketing concepts. It’s time to adapt!” Marketing has always been about capturing attention, but how we achieve that has changed drastically over the decades. From the days of mass media to the current attention economy, marketing strategies have evolved with technology and culture. Let’s explore this fascinating journey. Mass Marketing Era In the 1950s, television was king. Companies like Procter & Gamble poured resources into TV advertising, spending a staggering $30 million on ads in 1954—a monumental figure for its time. Before TV, radio and newspapers were the primary ways to reach audiences. In fact, a 1940 study showed radio reached 82% of U.S. households, proving its unmatched influence. The big idea here: Marketing was all about casting a wide net, with one-size-fits-all messages designed for mass appeal. Brand Loyalty Economy By the 1980s, the game shifted. Businesses began focusing on creati...