Skip to main content

Posts

Showing posts from March, 2025

The Day Sales Instinct Wasn't Enough

  What a misstep on a remote farm in Myanmar taught me about leadership, listening, and last-mile sales The Morning That Felt Different It was the kind of morning I’ve come to know well in rural Myanmar’s dry zone—quiet, golden, and already heavy with heat. The overnight bus from Yangon had dropped me in Magway at 4 a.m. The streets were still asleep, save for the occasional trishaw gliding past. I rented a small motorbike, found a local tea shop that was just beginning to stir, and waited for the first light with a cup of sweet, thick Burmese tea. I’d done this countless times—early field visits that began in silence and dust, long before any office opened. But this visit felt different. I wasn’t here to just observe or support. I was here to quietly assess one of our most promising team leads. Meet “Spiky Head” Everyone on the team called him Spiky Head —a nickname earned as much for his wild, uncombed hair as for his sharp, unfiltered energy. He had outsold everyone in the regi...

Beyond Survival: Building Resilient Businesses in Myanmar's Conflict Economy

Myanmar has endured decades of challenges, from political instability to ongoing civil wars. The 2021 military coup marked a new era of economic turmoil, exacerbating the already difficult circumstances. Today, small businesses in Myanmar face an unprecedented landscape—skyrocketing logistics costs, inflation on basic essentials, and a lack of security. Yet, despite these challenges, entrepreneurs continue to demonstrate remarkable resilience and adaptability. In this post, I’ll share some personal examples and strategies to help businesses adapt and thrive in such tough times. Top Challenges Facing Small Businesses in Myanmar Unstable Logistics and Supply Chains  Myanmar’s internal conflict has made travel and transport difficult, with parts of the country deemed unsafe. Logistics costs have surged, putting immense strain on business operations. Delayed deliveries and spoiled goods are now common challenges. Skyrocketing Costs of Essentials  Inflation is driving up the cost o...

Embracing Seth Godin's Purple Cow Theory: How Café Salween & Tesla Cybertruck Turned Uniqueness into Virality

What do a cozy café in Myanmar and a futuristic truck from Tesla have in common?  Uniqueness . Both transformed their products into  viral sensations  by embracing Seth Godin’s  Purple Cow theory , which emphasizes the importance of being remarkable in a world full of sameness. Café Salween: Turning a Historic Dish into a Viral Sensation In the heart of Myanmar,  Café Salween  has captured the attention of food lovers and travelers alike. The café’s  King's Gooseberry & Pork Curry  is more than just a dish; it's a  cultural experience . This royal delicacy, once favored by  King Mindon , doesn’t just fill your stomach—it tells a  story . By reviving this historical gem, Café Salween created an unforgettable dining experience that went viral. With 35 conversations sparked and 122 shares, the café proved that storytelling can elevate marketing to new heights. For anyone seeking unique culinary experiences,  Café Salween deliv...

Attention is the New Currency: The Journey of Marketing Over Time

  “Just a quick reality check—some companies are still relying on outdated marketing concepts. It’s time to adapt!” Marketing has always been about capturing attention, but how we achieve that has changed drastically over the decades. From the days of mass media to the current attention economy, marketing strategies have evolved with technology and culture. Let’s explore this fascinating journey. Mass Marketing Era In the 1950s, television was king. Companies like Procter & Gamble poured resources into TV advertising, spending a staggering $30 million on ads in 1954—a monumental figure for its time. Before TV, radio and newspapers were the primary ways to reach audiences. In fact, a 1940 study showed radio reached 82% of U.S. households, proving its unmatched influence. The big idea here: Marketing was all about casting a wide net, with one-size-fits-all messages designed for mass appeal. Brand Loyalty Economy By the 1980s, the game shifted. Businesses began focusing on creati...