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Showing posts with the label Marketing

The Day Sales Instinct Wasn't Enough

  What a misstep on a remote farm in Myanmar taught me about leadership, listening, and last-mile sales The Morning That Felt Different It was the kind of morning I’ve come to know well in rural Myanmar’s dry zone—quiet, golden, and already heavy with heat. The overnight bus from Yangon had dropped me in Magway at 4 a.m. The streets were still asleep, save for the occasional trishaw gliding past. I rented a small motorbike, found a local tea shop that was just beginning to stir, and waited for the first light with a cup of sweet, thick Burmese tea. I’d done this countless times—early field visits that began in silence and dust, long before any office opened. But this visit felt different. I wasn’t here to just observe or support. I was here to quietly assess one of our most promising team leads. Meet “Spiky Head” Everyone on the team called him Spiky Head —a nickname earned as much for his wild, uncombed hair as for his sharp, unfiltered energy. He had outsold everyone in the regi...

From Profit to Purpose: The Ride That Rewired My Career

  From Profit to Purpose: The Ride That Rewired My Career Real stories of growth, grit, and leadership from Myanmar’s frontier markets The Photo That Says Everything There’s a photo I keep going back to. I’m on a motorbike, dressed like I’m heading into a meeting—button-up shirt, clean trousers, polished office shoes. But I’m not in an office. I’m stuck in knee-deep mud, somewhere on a half-formed road in Kantbalu Township, Shwebo. The sky is overcast. It had stopped raining just enough that morning to let us ride out. We made it to Kalalu village after an hour of slippery trails. But on the way back, the rain returned. The road vanished. It took us more than three hours of dragging and pushing the motorbike just to get back to the main road. It was my first field trip with a new organization—one focused not on profit, but on people. On farmers, soil health, and livelihoods. I didn’t even know how to dress for this world yet. The World I Came From Before that muddy road, I ...

Embracing Seth Godin's Purple Cow Theory: How Café Salween & Tesla Cybertruck Turned Uniqueness into Virality

What do a cozy café in Myanmar and a futuristic truck from Tesla have in common?  Uniqueness . Both transformed their products into  viral sensations  by embracing Seth Godin’s  Purple Cow theory , which emphasizes the importance of being remarkable in a world full of sameness. Café Salween: Turning a Historic Dish into a Viral Sensation In the heart of Myanmar,  Café Salween  has captured the attention of food lovers and travelers alike. The café’s  King's Gooseberry & Pork Curry  is more than just a dish; it's a  cultural experience . This royal delicacy, once favored by  King Mindon , doesn’t just fill your stomach—it tells a  story . By reviving this historical gem, Café Salween created an unforgettable dining experience that went viral. With 35 conversations sparked and 122 shares, the café proved that storytelling can elevate marketing to new heights. For anyone seeking unique culinary experiences,  Café Salween deliv...

Attention is the New Currency: The Journey of Marketing Over Time

  “Just a quick reality check—some companies are still relying on outdated marketing concepts. It’s time to adapt!” Marketing has always been about capturing attention, but how we achieve that has changed drastically over the decades. From the days of mass media to the current attention economy, marketing strategies have evolved with technology and culture. Let’s explore this fascinating journey. Mass Marketing Era In the 1950s, television was king. Companies like Procter & Gamble poured resources into TV advertising, spending a staggering $30 million on ads in 1954—a monumental figure for its time. Before TV, radio and newspapers were the primary ways to reach audiences. In fact, a 1940 study showed radio reached 82% of U.S. households, proving its unmatched influence. The big idea here: Marketing was all about casting a wide net, with one-size-fits-all messages designed for mass appeal. Brand Loyalty Economy By the 1980s, the game shifted. Businesses began focusing on creati...