What a misstep on a remote farm in Myanmar taught me about leadership, listening, and last-mile sales The Morning That Felt Different It was the kind of morning I’ve come to know well in rural Myanmar’s dry zone—quiet, golden, and already heavy with heat. The overnight bus from Yangon had dropped me in Magway at 4 a.m. The streets were still asleep, save for the occasional trishaw gliding past. I rented a small motorbike, found a local tea shop that was just beginning to stir, and waited for the first light with a cup of sweet, thick Burmese tea. I’d done this countless times—early field visits that began in silence and dust, long before any office opened. But this visit felt different. I wasn’t here to just observe or support. I was here to quietly assess one of our most promising team leads. Meet “Spiky Head” Everyone on the team called him Spiky Head —a nickname earned as much for his wild, uncombed hair as for his sharp, unfiltered energy. He had outsold everyone in the regi...
Embracing Seth Godin's Purple Cow Theory: How Café Salween & Tesla Cybertruck Turned Uniqueness into Virality
What do a cozy café in Myanmar and a futuristic truck from Tesla have in common? Uniqueness. Both transformed their products into viral sensations by embracing Seth Godin’s Purple Cow theory, which emphasizes the importance of being remarkable in a world full of sameness.
Café Salween: Turning a Historic Dish into a Viral Sensation
In the heart of Myanmar, Café Salween has captured the attention of food lovers and travelers alike. The café’s King's Gooseberry & Pork Curry is more than just a dish; it's a cultural experience. This royal delicacy, once favored by King Mindon, doesn’t just fill your stomach—it tells a story. By reviving this historical gem, Café Salween created an unforgettable dining experience that went viral. With 35 conversations sparked and 122 shares, the café proved that storytelling can elevate marketing to new heights. For anyone seeking unique culinary experiences, Café Salweendelivers more than food—it delivers a piece of Myanmar's rich history.
Tesla Cybertruck: Redefining the Automotive Industry with Innovation
In the world of automotive design, where every new model seems like a variation of the last, Tesla’s Cybertruck broke all conventions. Its angular, futuristic design and stainless steel body made it one of the most talked-about vehicles of the decade. The Cybertruck isn’t just a truck—it’s a cultural phenomenon. By embracing innovation, Tesla showed us that disruptive design can not only spark conversation but also redefine an industry. The Cybertruck proves that polarizing products can generate massive attention and capture the cultural zeitgeist.
The Key Takeaway: Be Remarkable
The Purple Cow theory teaches us an important lesson: being good is no longer enough. To stand out in today’s competitive marketplace, your product must be remarkable. Whether through innovation, storytelling, or design, you need to create something that makes people say, “Wow, I’ve never seen that before.”
Both Café Salween and Tesla exemplify how curiosity and innovation can take your business to the next level. When you make something remarkable, you do more than just capture attention—you earn a place in the cultural zeitgeist.
Seth Godin’s Purple Cow theory is more than just a marketing concept; it’s a blueprint for creating extraordinary moments in your industry. So, what’s your next purple cow?
I’m excited to see the next Purple Cow from Myanmar.
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