Social enterprises are businesses that have a social mission at their core. They often serve low-income communities, and as a result, they face unique challenges in sales. These challenges include limited financial resources, trust and credibility, accessibility and distribution, cultural sensitivity, and education and awareness. Despite these challenges, there are a number of practical strategies and tactics that social enterprises can use to overcome them and achieve sales success in low-income markets. These strategies include Understanding the customer I personally work with several social enterprises that serve low-income communities. One of the organizations that I was in has a deep understanding of the needs, aspirations, and pain points of the target audience. They invest a lot in market research, surveys, and focus groups with key customers. While the rest of the seasonal organization have difficulties in overcoming Covid Lockdown and Political instability challenges, they jus...
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