saihanlinn's (စိုင်းဟန်လင်း) Note

What do a cozy café in Myanmar and a futuristic truck from Tesla have in common?  Uniqueness . Both transformed their products into  viral sensations  by embracing Seth Godin’s  Purple Cow theory , which emphasizes the importance of being remarkable in a world full of sameness. Café Salween: Turning a Historic Dish into a Viral Sensation In the heart of Myanmar,  Café Salween  has captured the attention of food lovers and travelers alike. The café’s  King's Gooseberry & Pork Curry  is more than just a dish; it's a  cultural experience . This royal delicacy, once favored by  King Mindon , doesn’t just fill your stomach—it tells a  story . By reviving this historical gem, Café Salween created an unforgettable dining experience that went viral. With 35 conversations sparked and 122 shares, the café proved that storytelling can elevate marketing to new heights. For anyone seeking unique culinary experiences,  Café Salween deliv...

  “Just a quick reality check—some companies are still relying on outdated marketing concepts. It’s time to adapt!” Marketing has always been about capturing attention, but how we achieve that has changed drastically over the decades. From the days of mass media to the current attention economy, marketing strategies have evolved with technology and culture. Let’s explore this fascinating journey. Mass Marketing Era In the 1950s, television was king. Companies like Procter & Gamble poured resources into TV advertising, spending a staggering $30 million on ads in 1954—a monumental figure for its time. Before TV, radio and newspapers were the primary ways to reach audiences. In fact, a 1940 study showed radio reached 82% of U.S. households, proving its unmatched influence. The big idea here: Marketing was all about casting a wide net, with one-size-fits-all messages designed for mass appeal. Brand Loyalty Economy By the 1980s, the game shifted. Businesses began focusing on creati...

  Even after more than 15 Years of field sales experiences, and helping train thousands of sales professionals my sales closing percentage is between 15-30 %. Sales closing is no joke and sales objections are real. I am pretty sure sales objections themself are a part of the natural sales process.  It will be a wise choice for an organization to equip their sales team with what can be the common sales objection and what is the reason behind it and how to categorize them. Below are 28 common sales objections and it should be enough for several closing. To make it easier to understand and find solutions to overcome them, I separate them into four categories which highlight the reason behind the objection itself.  Need  "I'm not interested." "We don't need that." "We're already using a different solution." "We're not in the market for that right now." "We're not a good fit for your product." "I don't need all o...

Social enterprises are businesses that have a social mission at their core. They often serve low-income communities, and as a result, they face unique challenges in sales. These challenges include limited financial resources, trust and credibility, accessibility and distribution, cultural sensitivity, and education and awareness. Despite these challenges, there are a number of practical strategies and tactics that social enterprises can use to overcome them and achieve sales success in low-income markets. These strategies include Understanding the customer I personally work with several social enterprises that serve low-income communities. One of the organizations that I was in has a deep understanding of the needs, aspirations, and pain points of the target audience. They invest a lot in market research, surveys, and focus groups with key customers. While the rest of the seasonal organization have difficulties in overcoming Covid Lockdown and Political instability challenges, they jus...

  ဝယ်သူတစ်ယောက် မိမိထုတ်ကုန်ကို အသုံးပြုပြီး လိုအပ်ချက်ကို ဖြည့်နိုင်ဖို့ရာက တစ်ဦးတစ်ယောက်တည်းရဲ့တာဝန်မဟုတ်၊ အားလုံးနဲ့ဆိုင်တဲ့တာဝန် ဆိုပြီး ပြောဖို့က အင်မတန်လွယ်ပါတယ်။ စပြဿနာ တက်တာက ဘယ်သူကဘာလုပ်ပြီး ဘယ်ချိန်ကျဘယ်သူတာဝန် ယူမှာ လည်း ဆိုတာနဲ့ အဖွဲ့အစည်းတစ်ခု ရဲ့ အသက်သွေးကြောဖြစ်တဲ့ စျေးကွက်၊ အရောင်းနဲ့ ဝန်ဆောင်မူ ဌာနတွေက စနစ်တစ်ကျ လုပ်ငန်းတာဝန်တွေ ဘယ်လို ခွဲဝေကြမယ်ဆိုတာက လွယ်မလိုနဲ့ခက်ပြီး တော်တော် ခေါင်းခဲတဲ့ ကိစ္စပါ။   နောက်ပြဿနာတစ်ခု က အရောင်းသမားတွေအနေနဲ့   အရောင်းတစ်ခု ဘယ်အဆင့် ရောက်ရင် အရောင်းပြီးမြှောက်တယ်ဆိုတာ ကို သေခြာမသိတဲ့ပြဿနာပါ၊ သူတို့မသိတော့် သူတို့ကို ပံ့ပိုးဖိုး တစ်ခြားသူတွေက ဘယ်ကစလုပ်ရမယ်မသိတာပါပဲ။ ဒီပြဿနာ က လက်ရှိအရောင်းသမား အလုပ်ထွက်သွားရင် ပိုဆိုးပါတယ်။ အထက်ပါပြဿနာတွေကို ဖြေရှင်းဖို့အတွက်က စျေးကွက်၊ အရောင်း၊ ဝန်ဆောင်မူဆိုတဲ့ ဝင်ငွေရှာတဲ့ အဖွဲ့တွေ စနစ်တစ်ကျ ချိတ်ဆက်ပြီး အလုပ်လုပ်နိုင်မှ ဖြစ်မှာပါ။   ဝယ်သူရဲ့ အောင်မြင်မူ အပေါ် အခြေခံတဲ့ ဝင်ငွေရှာဖွေရေး ဌာနတွေ ဖွဲ့စည်းမူပုံစံ ( Reve...